Property investors 'spending more on internet advertising' - buy to let mortgages

06 November 2008

Those involved in the property business are moving towards online marketing, it has been suggested.

Michael Notley, the editor-in-chief of magazine New Media Age, has noted that earlier this year the property sector became "one of the top five spenders" for internet marketing.

It even spent more on maintaining an online presence than the technology sector, he revealed.

And he stated that property investors are moving their money to online marketing as it is "going to get them results".

"We're seeing digital interactive media holding up pretty strongly, it's predicted to continue growing in terms of ad spend," Mr Notley remarked.

Investors with buy to let mortgages may wish to take note of his comments if they are considering advertising their properties online.

A recent report from PricewaterhouseCoopers and the Internet Advertising Bureau showed that online advertising revenue was up 15.2 per cent in the first half of 2008, compared to the same period in 2007.