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Heavyweight lender, Jerrold Holdings Group, announces new brand identity

Heavyweight lender, Jerrold Holdings Group, announces new brand identity

Following months of industry speculation, Together has been revealed as the new name for the specialist lender Jerrold Holdings Group.

The new brand will encompass all the lending names under the Jerrold Holdings Group, including Auction Finance, Blemain Finance, Bridging Finance, Cheshire Mortgage Corporation and Lancashire Mortgage Corporation, thus covering the group’s entire portfolio.

Together will continue to offer residential and commercial mortgage loans to niche market segments underserved by mainstream lenders.

The restructure came about following independent research, which revealed some brokers found the diversity of the group confusing.

Gary Bailey, sales director, Together said: "Everything is now under the Together brand – everything. Any lending that we do throughout the group will fall under the Together brand.

"We've simplified what we have been doing so as to make it easier for brokers to understand who they are dealing with. We're the biggest lender in bridging when it comes to the numbers. Loans and mortgages are just as important but we felt sometimes that message wasn't getting across the way it should have been through our fragmented group structure. The new brand identity will affirm our status as a leading finance provider.

"As one of the North West's most profitable companies, Together has established itself over 40 years of successful trading as a serious challenger to mainstream lenders, thanks to its common-sense approach to lending."

Bailey added: "For brokers the new brand will complement the improvements we've been making to ensure their process is a quick and easy one.

"Our new broker portal will evolve in the coming months as we embed the new brand, which will help us in improving efficiency and meeting the demands of new regulation.

"The portal was designed together with our brokers, to cater for their individual processes, so that we can provide them with the highest standard of service and it's this ethos of working in partnership that has helped shape the new brand identity."

Marc Goldberg, Board Director of Together elaborated, “As a result of our long-term success we had accumulated many different brand names. We wanted to simplify that, since ultimately our key proposition remains the same across all our products and that is taking an individual approach to each case.
"Often that allows us to respond more quickly and meet tight timescales and that's been a major factor in our growth.”

Together’s facilities currently total an impressive £1.25bn and the firm achieved a staggering £70.1m profit before tax for the year ending June 2015. Its loan book is in excess of £1.4bn.

The group announced earlier this year that it had exceeded £724m worth of lending over the past 12 months and intends to continue announcing excellent figures. It also confirmed that Equistone’s 30% share investment has matured and the independent investment firm is now looking to exit the business.

The company is headquartered in Cheadle, where all its loans are serviced and, despite two directors leaving the company earlier this year, Together has seen a 12% increase in staff in just 12 months.

While the two directors are yet to be replaced, Together has brought in an interim executive and is progressing the recruitment process.

Staff headcount now stands at 390 employees, which is said to be in response to a doubling of lending levels in the past 12 months.

Over one-third of Together’s employees have been with the company for over five years.